The network of local gardening is embarking on e-commerce by getting its hands on Plantes-et-jardins, a pure player with a turnover of 12.5 million euros in 2011.
DDA & Company represented Plantes et Jardins SAS on its sale to Gamm Vert DDA & Company represented the shareholders of Plantes et Jardins SAS, a leading e-commerce player dedicated to indoor, outdoor and balcony plants and related gardening products, on its sale to Gamm Vert a specialist gardening DYI retailer
The market is mature and does not progress. The growth of our sales, by 10% last year, comes solely from the acquisition of new networks. This is why we are buying the first online gardening center in France today. The Web represents for only 1% to 2% of the market, but the market sites are still not very strong. Plantes-et-jardins has a wonderful name, 10 years experience, excellent SEO. Only Gamm Vert would have needed 4 or 5 years of investments to reach this level.