Alain de Rouvray, ESI Group’s Chairman and CEO states: “This new expertise of assistance to human perception, coupled with the excellent IFSTTAR partnership, provides opportunity to take into account the interactions of a vehicle, or any other industrial product, with its scalable immersive environment. Once integrated into digital 3D modeling, it will enable dramatically accelerated design and prototyping of embedded control and security systems and thereby strengthen the value of our global solutions in virtual prototyping. For ESI Group’s industrial partners, Advanced Driver Assistance Systems (ADAS) present a major technological challenge as efficiency must be built upon the quality of interaction between digital modeling and human perception. The growing requirements in terms of active safety make it important and urgent to integrate ADAS systems in virtual prototyping, complementing the existing constraints of passive safety during product development. Clearly strategic for ESI Group, this operation amplifies our technological and commercial synergies in many sectors, including automotive, aerospace and more generally address the new societal challenges of the mobility and safety industries”.