Founded in 2000 and headquartered near Paris, Fil Rouge is one of the leading field marketing agency in France. The company enables its clients to optimize in-store sell-out. The firm relies on a 300-merchandiser network and is dedicated to healthcare, banking and optic industries.

Initiative & Finance, which took a majority stake in 2012, sold all its shares to Altavia. Non-operational founders Pascale Morel and Pascal Eouzan sold their shares as well. The current manager manager, Alexandre Georgeault will remain at the head of the company to drive the integration within Altavia Group and grow the business.