ChapsVision Group, founded and managed by Olivier Dellenbach (ex-eFront), has acquired all the shares of NP6 Group. The operation results in the complete exit of the founder Stéphane Zittoun, as well as Naxicap (minority shareholder).

After two LBO transactions, the acquisition of Ezakus in 2016 and the sale of NP6 Consulting in 2018, this is the 7th transaction advised by DDA & Company on behalf of the shareholders or the Company.

NP6 is a software company, expert in data management and digital marketing to increase customer engagement and loyalty. The Company offers solutions for customer data unification, customer knowledge optimization, marketing automation and cross-channel marketing activation via its NP6 Conversational Marketing platform.

NP6 currently employs nearly 60 people who accompany more than 400 clients, including advertisers, agencies and institutes.

The acquirer, ChapsVision, offers data intelligence and analysis solutions mainly for e-commerce. The acquisition of NP6 is in line with the Group’s objective to become a major player in customer relations by supporting the digital transformation of companies.

Stéphane Zittoun, Founder of NP6 Group, comments: “I would like to thank DDA & Company for their support and loyalty throughout the years. This transaction is a turning point in NP6’s history and is part of an ambitious and innovative project, in keeping with the rich history and strong corporate culture that drives our teams.”

Alexandre Odin, Partner at DDA & Company, added: “We have been working with NP6 for nearly 15 years and we are very happy and proud to have supported Stéphane Zittoun and his teams in this affiliation project. This will enable NP6 to strengthen its offer and positioning as a specialist in marketing automation solutions.”

DDA & Company advised the shareholders of NP6 in this transaction, with a team consisting of Alexandre Odin and Clément Darcourt.



Founded in 1999 in Bordeaux by Stéphane Zittoun, NP6 is a provider of omnichannel marketing automation software designed to increase customer engagement and loyalty. NP6’s solutions allow brands to centralize all data (online and offline) and to acutely segment audiences in order to adapt communication on their customers’ favorite channels: email, mobile, web, social networks, mail, etc.

NP6 currently employs 60 persons based split between Paris and Bordeaux. Its platform is used by more than 400 clients, including: Harmonie Mutuelle, Canal+, Boursorama, Groupe Casino, Brico Dépôt, IPSOS, E. Leclerc Voyages,, Gras Savoye, Banque Casino, SFR and Enedis.



ChapsVision, founded in May 2019 by Olivier Dellenbach (founder and ex-CEO of eFront), is a software company specialized in the technological support of commercial brands. ChapsVision offers innovative data analytics and intelligence solutions in the fields of Retail Tech, Fin Tech and any other related industry: CRM solutions, predictive analytics, product data analytics, customer recommendation automation.

The Group now aims to expand internationally while continuing to develop its offer. It has thus multiplied its external growth operations in recent years.


Stakeholders in this Transaction


  • NP6: Stéphane Zittoun (President)
  • Financial partners: Naxicap (Alban Sarie)
  • Legal: Cancel Avocats (Christophe Cancel)
  • M&A advisors: DDA & Company (Alexandre Odin, Clément Darcourt)


  • ChapsVision: Olivier Dellenbach (President), Jean-François Ménager (Chief Financial Officer)
  • Legal: Valther (Bruno Fiacre, Idris Hebbat)
  • M&A advisors: Andiamo Consulting (Hubert Leclerq), DLEA Finance (Laurent Durante)
  • Financial Due Diligence: Fiderec (Adrien Lechevalier, Guillaume Boutin)