Initiative & Finance, which took a majority stake in 2012, sold all its shares to Altavia. Non-operational founders Pascale Morel and Pascal Eouzan sold their shares as well. The current manager manager, Alexandre Georgeault will remain at the head of the company to drive the integration within Altavia Group and grow the business.

About Fil Rouge

Fil Rouge provides field marketing services. The company offers marketing services at places of sale and merchandising such as pharmacies, convenience stores, optics stores, and banking agencies. Fil Rouge was founded in 2000 and is based near Paris. The company employs nearly 90 staffs and relies on a 300-merchandiser network covering the entire country. Fil Rouge recorded c. €16m turnover in 2017.

About Altavia

ALTAVIA provides marketing and publishing services. Its marketing services include out-store communication, in-store communication, creative ideas and insights, digital communication, trade marketing, brand content, and CRM. Its publishing services comprise print management services, such as purchasing, production, and project implementation; cross media content management services, such as content management, prepress, digital publishing, and multichannel solutions. The company serves retailers and brands in France and internationally. ALTAVIA was founded in 1983 and is based in Paris, with additional offices worldwide